Charlie Munger

Buffett 1972 Letter to See’s Candies

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I recently came across a letter that Buffett sent to Chuck Huggins, the CEO of See’s Candies in 1972 (thanks to Marcelo Lima at Heller House for posting it). See’s is a case study that has been dissected from every angle, but this was a letter I hadn’t seen before, so I thought some notes I wrote while reading it. In the letter, Buffett attempts to give some general advice on the distribution, merchandising, and marketing of the chocolates. The […]